OkCupid claims that such experiments are necessary for testing out products and features. Testing and obtaining user feedback in an effort to improve a service is one matter, but outright lying is quite another. One example of the kind of experiment OkCupid ran on its users was to tell people they were good matches when in fact they weren’t, leading them to send more messages. This kind of deception bears a remarkable similarity to Facebook’s manipulation of user news feeds.
As with Facebook, OkCupid has significant clout due to Continue reading Like Facebook, OkCupid also Experiments on its Users